Information

Our products are only available through trained and certified health professionals. Each Ideal Protein
establishment has one or more experts to guide the patient or client through the program. This valuable
process serves to educate and encourage the patients or clients with a consistent protocol that is
scientifically proven and deemed by most as easy to execute and maintain.

Obesity in Today’s Society

The Centers for Disease Control and Prevention (CDC) labels obesity as public enemy number one.
According to their research, “in 2009-2010, more than one-third of U.S. adults (35.7%) were obese1.” Their
studies also demonstrate that obese individuals have a higher risk for the following conditions:

• Cancers (endometrial, breast and colon)
• Hypertension
• Coronary heart disease
• Liver and gallbladder problems
• Dyslipidemia
• Osteoarthritis
• Gynecological problems (abnormal menses, infertility)
• Type II diabetes

What is the Source of Most Weight Issues?

According to Dr. Tran, “the cause of most weight issues in a modern society is insulin dysfunction. A diet
grossly disproportionate in its share of saturated fats and sugars, such as in breads, cereals, muffins,
cakes, pastries, pasta, pizza, rice, corn – very much like the North American diet – causes the pancreas to
produce an overabundance of insulin, which stays in the system and puts the blood sugar level in a
negative balance.”

An overproduction of insulin may also lead to hypoglycemia or low glycemia, which in turn, induces
constant sugar cravings and weight gain. Insulin’s primary function is to regulate blood sugar levels
however it is also the hormone that facilitates the transport of fat (triglycerides) into the fat cells. Even
worse, it locks the fat in the fat cell, preventing it to be used as a source of energy. Now, because the
blood sugar has dropped (and we can’t access the fat as a fuel source) it creates sugar cravings and the
vicious cycle begins again. In other words, an over abundance of insulin causes weight gain.

Principles Behind the Protocol

Learn to live off of the body’s own fat reserves. The body employs energy from three reserves: glycogen
(carbohydrate), protein and fats. First from it’s simple and complex carbohydrate reserves and when
depleted, turns simultaneously to its protein and fat reserves for energy. A person not in need of weight
loss typically has approximately 1-2% of their body’s reserves from carbohydrates, approximately 19%
from their muscle mass and 79% of their body reserves from fat.

Simple and complex carbohydrates can prevent weight loss. The body stores approximately three days
worth of carbohydrates. Until 100% of the weight loss goal is achieved, we restrict carbohydrates (simple
and complex). Why? Because as long as sugar is being consumed, the body is not burning fat. It’s as
simple as that. Remember, the first source of energy is derived from glycogen (carbohydrate) reserves.
The main principle is to deplete the glycogen (carbohydrate) reserves completely in order to compel the
body to turn to its fat reserve to burn calories.

How do we encourage the body to burn its fat reserves and encourage its muscle mass maintenance, if
both are depleted simultaneously? First, by providing the body with foods that have a high protein value,
complete with 8 essential amino acids, 97% absorbable, which make them biologically complete proteins.

Second, by supplementing with nutrient-rich supplements such as Natura Multi-Vita, Natura Calcium and
Magnesium, Omega-3 Plus and Potassium, key ingredients in muscle building and electrolytes to replace
those normally found in foods while restricted on the Ideal Protein Weight Loss Protocol.